Hi there! I am Kadek. Thank you for taking the time to go through this page.

Let me tell you a story. After all of this time, I've always considered writing to be my passion.

I was mistaken; writing is not my passion, however...

Content Development Specialist

Personal Growth | October 2020 - present

Personal Growth is counseling and people development center. Supported by highly competent psychologists and experts in their field, Personal Growth provides high-quality psychological services for individuals and organizations.

As a content development specialist,

I successfully made more than 82 training and webinar modules for corporate clients, communities/ organizations, government institutions, and educational institutions.

Clients: P&G Indonesia, Danone Indonesia, Nestle Dancow, Unilever, Indosat, Bank BTPN, Ginting & Reksodiputro, Geospatial Information Agency, Telkom Indonesia, Indonesia Stock Exchange, Regional Representatives Council of Indonesia, Corruption Eradication Commission, Ministry of Finance, Ministry of Health, Ministry of Education, West Java Health Service, Lions Club, YANA Community, Indika Foundation, Lab School, Global Mandiri School, Penabur, Santa Ursula, Bandung Institute of Technology, etc.

Topics: growth mindset, resilience, stress management, burnout, emotional intelligence, quarter-life crisis, work-life balance, gap generation, communication, work from home, healthy workplaces, personal branding, parenting, parent readiness, working mom hustle, healthy relationship, sex education, mental disorder, addiction, mental health first aid, grieving, insecurity, self-love, gratitude, women empowerment, etc.

I managed an online workshop and book discussion series. Both events successfully got twice as many participants as the previous.

In mid-2021, I got the trust to supervise the social media team. I coordinate with graphic designers, researchers, freelancers, and interns, to maintain and develop the quality of content in Personal Growth. I am also involved in the recruitment process to select the most suitable candidates for the team.

I produced more than 24 psychoeducation videos for Personal Growth's channel and client's needs. Also, I contributed to increasing more than 4.6k followers on Instagram and more than 3k subscribers on YouTube.

Some videos that I produced:


Content with the highest engagement rate I created:

Content that was very memorable for me:

Articles I made for website:

Joining "Personal Growth" was one of the best decisions I ever made in my life. Personal Growth taught me many things. They gave me a lot of opportunities to widen my comfort zone. I learned how to work professionally and deliver high-quality & premium services. Most importantly, Personal Growth helped me know myself better and how to live a life with vision.

UX Writer Intern

Riliv Indonesia | October 2020 - December 2020

Riliv is the number 1 mental health application in Indonesia that provides online counseling and meditation. Riliv facilitates 500+ mindfulness and self-care content on Riliv's apps and social media.

Things that I do as UX Writer Intern:

  • Write clear and concise UX copy for Riliv's app
  • Engage in user research and usability testing
  • Create engaging copywriting as requested by marketing teams and product managers
  • Develop content writing guidelines to ensure Riliv's tone of voice and branding consistency.

I successfully made more than 130 UX copies for Riliv's Medication Series. Also, by creating copy for Riliv's notification and gamification features, I increased the engagement rate and the number of app users.

Academic and Marketing Intern

Rumah Dandelion | September 2020 - December 2020

Rumah Dandelion is an educational home for parents and children who becomes a parent's partner in optimizing children's development. Rumah Dandelion has a mission to organize interactive activities to stimulate children's development in various aspects: motor, language, cognitive, socio-emotional, moral character, and creativity.

Things that I do as Academic Intern:

  • Plan, prepare, and deliver class activities to children ages 6 to 18 months
  • Design a class module for children ages 36 to 48 months, including determining the form of activities, materials, instructions for teachers and parents, and budgeting.
  • Observe and identify students’ psychological, emotional, cognitive, and motor development and make an observational report on developmental psychology theories.

I successfully delivered class activities to 12 children and parents. Also, I designed one module that contained 6 stimulation activities to improve children's development.

During my internship, I had the opportunity to be involved in planning and executing the digital marketing strategy for Rumah Dandelion's social media.

After all of this time, I've always considered writing to be my passion. I was mistaken; writing is not my passion. However, writing is my tool to express my passion.

This journey made me realize that what kept me going all this time was my passion for helping others grow. It feels so alive for me when I can create an impact on my surroundings.

Let's make an impact together!

I am excited to translate my experience and share my ideas with you. Connect with me through: